Notice anything strange about Microsoft’s new social network So.cl?
“The So.cl search experience is powered by Bing; we use the public Bing APIs to display search result data. As students work together, they often look for the same content, and discover new shared interests by sharing results. These results can be web pages, images, or videos found through Bing. We see this trend today on many social networks, such as Twitter, where shared links spread virally and amplify popular content.” via: www.so.cl/about/faq